Combined Overview All Platforms
Week at a Glance
Across Google Ads, Meta V1, and Meta V2, Fiber Connect generated 430 total leads on $12,290.12 in total spend, resulting in a blended cost per lead of $28.58. Meta V1 (AIA campaigns) drove the largest volume with 296 leads, while Google Ads delivered the lowest CPA at $23.54.
Total Spend
$12,290.12
All platforms combined
Total Leads
430
55 Google + 296 Meta V1 + 79 Meta V2
Blended CPL
$28.58
$12,290.12 / 430 leads
Total Impressions
409,573
5,768 + 315,044 + 88,761
| Platform | Spend | Leads / Conv. | CPL / CPA | Impressions |
|---|---|---|---|---|
| Google Ads | $1,294.43 | 55 | $23.54 | 5,768 |
| Meta V1 (AIA) | $7,992.40 | 296 | $27.00 | 315,044 |
| Meta V2 (Phone Promo) | $3,003.29 | 79 | $38.02 | 88,761 |
| Total | $12,290.12 | 430 | $28.58 | 409,573 |
Google Ads Performance Google
Spend
$1,294.43
Conversions
55
Cost / Conv.
$23.54
Impressions
5,768
Meta V1 — AIA Campaigns
Amount Spent
$7,992.40
On-Facebook Leads
296
Cost per Lead
$27.00
Impressions
315,044
| Campaign | Impressions | CTR | LP Clicks | Leads | CPL | Spend |
|---|---|---|---|---|---|---|
| INTERNET AIR BUSINESS - [...] | 95,122 | 1.58% | 117 | 124 | $21.84 | $2,708.76 |
| INTERNET AIR BUSINESS - D... | 72,405 | 1.51% | 70 | 69 | $31.21 | $2,153.67 |
| AIA Full AI test | 64,123 | 1.71% | 66 | 73 | $24.42 | $1,782.63 |
| AIA AI test - 2FA | 35,785 | 1.6% | 23 | 16 | $47.67 | $762.70 |
| AIA Engagement Campaign | 19,517 | 2.15% | 0 | 13 | $32.03 | $416.38 |
| AIA: Traffic | 26,912 | 1.92% | 381 | 0 | — | $125.30 |
| Retargetting AIA | 1,180 | 1.1% | 1 | 1 | $42.96 | $42.96 |
| Total | 315,044 | — | 658 | 296 | $27.00 | $7,992.40 |
Meta V2 — Phone Promo & Internet Air
Amount Spent
$3,003.29
On-Facebook Leads
79
Cost per Lead
$38.02
Impressions
88,761
| Campaign | Impressions | CTR | Link Clicks | Leads | CPL | Spend |
|---|---|---|---|---|---|---|
| CELL PHONE PROMO | 22,237 | 2.41% | 329 | 47 | $35.86 | $1,685.41 |
| INTERNET AIR BUSINESS V2 | 22,586 | 2.19% | 311 | 28 | $34.58 | $968.26 |
| Internet Air: Retargeted | 1,934 | 1.6% | 21 | 4 | $17.35 | $69.38 |
| Phone Promo - Traffic V2 | 23,600 | 1.68% | 391 | 0 | — | $104.08 |
| Internet Air: Traffic V2 | 18,404 | 3.43% | 783 | 0 | — | $176.16 |
| Total | 88,761 | — | 1,835 | 79 | $38.02 | $3,003.29 |
New Ad Creatives — AIA Creative
AIA Creative 1
AIA Creative 2
AIA Creative 3
AIA Creative 4
New Ad Creatives — Phone Promo Creative
Phone Promo Creative 1
Phone Promo Creative 2
Phone Promo Creative 3
Phone Promo Creative 4
SMS Campaign — Message & Results SMS
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SMS Campaign Results
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